Mobile Monday Beijing

LBS, how can you monetize?

LBS，你如何盈利？

2011-9-26^th

We’ve been talking about Location Based Service for quite a while. Since FourSquare made location check-in popular in 2009, LBS has attracted lots of attention in the mobile industry. Third party LBS providers develop game based location services to obtain more user engagement. Retailers also start to apply this technology to attract more customers. TopShop, the British fashion retailer targeting on young generation, recently works with SCVNGR, a location based gaming developer, to promote their goods when the new semester starts in September. Anyone within 500 meters distance to the retailer’s shops can play games on SCVNGR’s platform. Winners will obtain real world rewards with either discount or goods in the shop.    

We tend to see more and more examples like this. How to monetize is always a question for all LBS developers. What is the value proposition of a location? When would a location be payable by clients? In February, MoMo Beijing has brainstormed new services/opportunities can be developed with location. This time, we will discuss how these services can generate value proposition to the users. We will have MoMo Boston & NYC organizer, and SkyHook, a location core engine provider, be with us. They will share successful cases with us in the global market scope. Meanwhile, we will also have local companies in the area of E-Commerce, Gaming, picture sharing, coupon, event organization, etc, to share with us their latest thoughts on LBS business models. We hope such communication can help local developers and international LBS companies have a better understanding of mutual market demands and position.

Event will be held in both Chinese and English.

Speaker

·         SkyHook

·         Orange & LBS Vision

·         在这儿

·         逛街助手

·         淘宝

·         ？

·        

Moderator 

  ·      Wenzhe Zhou | Co-Organizer, Mobile Monday Beijing, Senior Program Manager for Partnership & Open Innovation, OrangeLabs 

    ·   Bin Dai | Co-Organizer, Mobile Monday Beijing, Senior Program Manager for Partnership & Open Innovation, OrangeLabs

Agenda
19:00 - Doors Open

19:30 - 21:30 – Discussion

21:30 - 22:30 - Networking & Buffet

Notice regarding registration 

·         Attendance is limited to 120 participants due to the size of the venue.

·         As we wish to keep Mobile Monday a pleasant experience, we won't accept non-registered participants from now on. Hence, we recommend to register early.

·         As usual, doors open at 19:00 and we start sharp at 19:30pm.

Look forward to meeting you on Monday 26^th September!

Zhou Wenzhe & Dai Bin
Mobile Monday Beijing

很长时间以来，我们一直在谈论LBS，自从FourSquare把“分享登录地点”这项功能推广开来之后，LBS就在移动互联网行业受到了广泛的关注。第三方LBS提供商通过开发以游戏为载体的定位服务来吸引更多的用户，零售商们也开始采用这项技术以吸引更多的顾客。英国时装零售商TopShop最近与一家名为SCVNGR的定位游戏开发商合作，针对年轻的消费群体，在九月新学期开学的时候为TopShop的商品展开促销。凡是距离TopShop500米之内的顾客都可参与SCVNGR公司的平台上的游戏竞技，游戏中的获胜者将会获得TopShop实体店的打折优惠券或赠品奖励。

我们将会看到越来越多这样的例子。如何获得收益是需要LBS开发者们长期考虑的问题。定位服务的价值何在？怎样获得消费者的认同和并吸引其购买？在今年二月份，MoMo 北京已经就此类新的服务及其带给我们的机遇展开讨论，集思广益。这次我们将探讨这些服务可以带给用户怎样的价值主张。我们将邀请MoMo波士顿和纽约的组织者及SkyHook（LBS核心引擎的提供商）一同参加本次活动，他们将与我们分享他们在全球市场范围内的成功案例，而Skyhook将与我们分享基于其SDK的相关LBS应用的市场情况。同时，我们还邀请到了国内在电子商务、游戏、照片分享、广告、线下活动等方面的LBS开发者，请他们谈一谈近期关于商业模式的想法。希望这次活动能够帮助本土的开发者和国内外的LBS公司更好地了解如何发现市场需求及选择市场定位。

本次活动为中英双语。

演讲嘉宾

·         SkyHook

·         Orange & LBS Vision

·         在这儿

·         逛街助手

·         淘宝

·         ？

主持人

·         周文哲 | 法国电信北京研发中心合作与开放式创新 高级项目经理

·         戴彬 | 法国电信北京研发中心合作与开放式创新 高级项目经理

时间安排

19:00 - 准备入场
19:30 - 21:30 – 讨论环节
21:30 - 22:30 - 自由交谈及自助餐

注意事项

·         由于会场规模有限，我们最多只能容纳120人

·         我们暂不接受未注册的参加者，因此建议您尽早注册，希望Mobile Monday 伴您度过一段愉快的时光。

·         会场将于晚上19:00开放，活动将在19:30准时开始。

9月26日，Mobile Monday 期待您的加入。

周文哲 & 戴彬

Mobile Monday Beijing